Marketing Services

I offer a wide variety of marketing services. From Senior level management, to marketing execution, I’m ready to help you and your company meet and exceed your marketing goals.

Fractional Marketing Management

Interim/Interim Management makes a lot of sense for both early stage and growth companies.

Our assignments are often for these roles:

  • CMO / VP Marketing

  • Director of Marketing

  • Director of Demand Generation

In early stage and growth companies, CEOs need executive marketing help to position and launch the company, set up the demand generation processes, programs and systems and help hire the team.

In growth companies, leaders need to quickly fill management gaps and bring an objective third-party perspective to accelerate programs. Interim marketing management is the right fit if:

  • Internal marketing resources are scarce or don’t have the required skill sets

  • A third-party perspective is needed to realign strategies and programs

  • You need to scale quickly but can’t get the head count for permanent hires

  • Existing management needs to be replaced and you need to fill a gap

To see my work in action, please review my case study about Meridium.

 

Going and Growing Globally

I’ve been there, done that – I understand the nuances of international markets and develop strategies to cost effectively market and sell products in multiple regions with different cultures, customs, distribution channels, infrastructure, economics, and technical requirements.

I know how critical it is to build for global implementation from scratch.

I understand localization and translation issues.

Sales and marketing alignment globally is critical to success. As is creating the lead and customer management technology stacks to ensure smooth optimal operations. Metrics and visibility into the total business enables leadership to make sound business decisions and quick pivots.

A healthy global company encourages flexibility for country and regional programs balanced with preserving and promoting a global brand.

Read more about our successes by reading our cases studies.

 

Field and Channel Marketing

In this new world of work, WFH is the new norm. In the old days, your field marketers were remote to the corporate marketing group but they were part of a country sales team and office setting.

Field marketing managers often have dual reporting structures to the local GM and to corporate marketing. Strong relationships with their local sales teams is very important.

With the new normal, will all your field marketers be part of any office culture or will everyone WFH? Many varied scenarios for a remote workforce create even more challenges for successful, integrated marketing strategies.

Companies may struggle to ensure consistent, frequent communication, instill best practices and orchestrate the execution of programs with widely dispersed resources.

I can help:

  • Hire field or channel marketers around the world (from writing job descriptions to working with our global network of recruiters)

  • Create and teach best practices for efficient communication and management to optimize results

  • Train in how to develop remote field team members so they feel a part of the whole company and not missing opportunities available only to those at “Corporate”

  • Provide best practices for optimal sales and marketing alignment locally and globally

To see my work in action, review my case studies about my work with Ventyx/ABB and Mincom specifically.

 

Marketing Strategy Development and Execution

A sound strategy is the foundation of all good marketing. I work with clients to solidify a vision, build a plan, and refine business processes to ensure digital marketing & sales practices are driving business success.

Here are examples of the strategic services I provide:

  • Marketing Strategy and Planning

  • Goals and Objectives/KPI’s

  • Messaging and Positioning

  • Foundation Market and Customer Segmentation

  • Industry Specific Strategies

  • Demand Generation programs and processes

  • Company/Product Launch

I don’t just hand off some strategy document, I roll up my sleeves and help execute ambitious, time sensitive campaigns that will impact revenue.

Here are a few examples of typical projects I help customers with:

  • Content Strategy

  • Demand Gen

  • Programs/Multi touch campaigns

  • Product Launches

  • Event Planning

  • Creative Development

  • Account Based Marketing (ABM)

I help to ensure that your campaigns and communication vehicles are integrated with each other with the same message and brand. They are crafted for different target audiences and customized for the various inbound and outbound channels needed.

Overarching content strategies are prepared and highlight all of the required “assets” that will be leveraged in communications through the various stages of the funnel to help build demand and convert prospects to customers.

Free 30 minute Consult

Contact me to book your consultation and get focused on your marketing.