Global Buzzing: tips and tales from an international marketing pro

From classroom to boardroom: One woman’s journey building a career in international marketing

Told in a conversational memoir style, the book is packed with personal stories that illustrate the perils, challenges and rewards of a career in international marketing.

What’s it really like? Is it possible to change careers mid-life and succeed? After six years as a junior high school French teacher, the author decided to create a new career in technology marketing. She describes her first ten years as The Camelot Years, a period where her career and the company took off. Every company, every position gave her the opportunity to make an impact, to grow, to find “hidden gems”, to hire and develop people and to see the world.

This is not a textbook on global marketing but a glimpse inside what it is really like to do the job. The author includes tips and lessons learned.